23 Nov 2017
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Vipul Thakkar joins Dentsu Comm as national creative director

MUMBAI: Dentsu India Group has announced the appointment of Vipul Thakkar as Dentsu Communications national creative director.

In his new role, Thakkar will be the creative leader of Dentsu Communications and will work towards strengthening the agency’s southern network and expanding the Mumbai operation. His appointment is part of a broader strategy to strengthen on the group’s creative calibre.

Thakkar comes from DDB Mudra Group where he was creative head, South & East. In a career spanning 19 years, he has worked for brands from categories such as lifestyle, finance, beverages, fashion, and FMCG. He has been associated with agencies in Mumbai, Bangalore, and Egypt.

At DDB Mudra, Thakkar was responsible for some iconic work on Royal Challenge, McDowell’s No. 1, TTK Prestige, Peter England, and Jos Alukkas. Prior to DDB Mudra, he was with Ogilvy Bangalore, where he worked for brands like ITC Bingo, Sunfeast Yippee, Allen Solly, MTR, and Titan watches.

Dentsu India Group executive chairman Rohit Ohri said, “I am delighted to have Vipul as a member of the Dentsu Communications leadership team. ‘Work that works’ has been Vipul’s mantra. His work has worked not only for the brands that he’s worked on, but also for the agencies he has worked in. He has built motivated integrated teams, seamless agency networks and a solid creative reputation for the organisations he has worked for. I’m confident that Vipul’s creative leadership will take Dentsu Communications to greater heights.”

Dentsu Communications CEO Simi Sabhaney said, “His deep knowledge of both the South and West markets and his ability to creatively connect the dots in the integrated communication landscape is a perfect combination for a company like ours. I am delighted to welcome Vipul into the DCPL family.”

Thakkar said, “I am thrilled at this moment when I don the hat of national creative director at Dentsu Communications. It will be my pursuit to produce effective communication, eked out from both newer insights and everyday rituals. This is a great opportunity to tap the potential of the South and West markets and to work with the wonderful and energetic team where I will aim to channel all energies leveraging our strengths and in validating the proof of the pie by building brands effectively and consistently.”