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Viacom18 inks deal with DQ Ent to launch Jungle Book merchandise

MUMBAI: Viacom18’s consumer products division has inked a licensing deal with DQ Entertainment to launch Jungle Book merchandise in India.

As part of the deal, Viacom18 will bring the fun associated with the characters of Mowgli, Bagheera, Balloo and Sher Khan. This is Viacom18’s second deal to represent brands outside the Viacom portfolio. The show currently airs on Nickelodeon.

Viacom18 consumer products head Saugato Bhowmik said, “The Jungle Book is a great franchise with characters that are familiar, iconic and loved by children across the world. DQ Entertainment’s ‘Jungle Book’ presents the characters in a fun and livelier manner which make the products more endearing and attractive to the consumers. We’re sure our consumers will appreciate the merchandise for both its look and quality.”

Viacom18 plans to roll out products by the end of the year and the merchandise range will include Jungle Book-themed apparel, accessories, toys, books and more.

They will be promoted through Viacom18’s distribution network, and the products will be available across all leading kids and toy stores, both across malls and standalone stores.

DQ Entertainment CEO Tapaas Chakravarti added, “Our partnership with Viacom18’s consumer products division adds to the list of best-in-class partners that the ‘Jungle Book’ has attracted globally. We are sure children will love the merchandise of their favourite Jungle characters, brought to them by Viacom18.”

The Jungle Book has increased its market for the fourth consecutive year with broadcast in over 165 countries and over 300 product categories ranging from books, apparels, toys, plush, bags, stationary and others.

Penned by Rudyard Kipling, ‘The Jungle Book’ is a children’s classic that has captured the imagination of millions of children across the world over the years. The lovable central character, Mowgli, has been a favourite for his fun-filled antics involving his animal friends Bagheera and Balloo and his nemesis Sher Khan. It presents the story of friendship and the victory of good over evil.