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Usha extends relationship with Mumbai Indians for IPL 10, 11

MUMBAI: Consumer durable company Usha International has extended its association as an official partner of the Mumbai Indians team for IPL seasons 10 and 11. After three successful years of association with the team, Usha has renewed the association further for two years.

During this IPL season, Usha is all set to enhance consumer engagement and brand recall through a series of activities through digital and on-ground branding initiatives. As a part of the association, the Usha logo will be seen on the leading side of caps and helmets of MI players. Usha will also have significant brand exposure at the Mumbai Indians’ home ground, Wankhede stadium, along with in-stadium promotional rights on match days.

Usha has already launched a pan-India engagement programme for trade partners and sales teams. Usha distributors, dealers and sales team along with their families will also get an opportunity to meet and engage with marquee MI players in selected cities.

Usha International, VP marketing for cooking appliances and sewing machines, Jayati Singh said, “We take pride in extending our association with Mumbai Indians for the next two seasons of the IPL as this is an excellent platform to increase our brand saliency and engagement.”

She also added, “With ever-increasing impact of digital, this year we are focusing more on online media for leveraging this association”

Usha has been supportive of numerous sporting initiatives in the country like Ultimate Flying Disc, IPL, Football, Marathon, Ladies Amateur, Junior Golf and Cricket for deaf.

As part of association, Usha International is also coming out with a video with Mumbai Indian players this year.