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Toonz Retail India appoints Dentsu as its creative agency

MUMBAI: Toonz Retail India has appointed Dentsu India, the full-service creative agency from Dentsu Aegis Network.

Toonz Retail is a one-stop shop for all the needs and occasions of kids, from 0-12 year.

Conceptualised in 2010, Toonz opened its first store in Bangalore. With a steady growth and market acceptance, today it operates over 100 stores across 50 cities in 15 states.

Dentsu India will be responsible for the complete creative mandate of Toonz.

Toonz Retail India MD, CEO Sharad Venkta said, “Hiring a creative agency is a big step for us. This is the first time we have hired a professional agency. Last one year has been phenomenal in terms of business expansion for us. Our store count increased exceptionally well with almost 30 stores getting added in 2016. Also we have plans to take the count to 200 in next three years. It’s the right time for us to take the brand to the next level, create awareness of the brand in a larger way and showcase our brand’s strength.”

The business would be led out of the Mumbai office of Dentsu India.

As a part of the creative mandate Dentsu India’s scope of work for Toonz Retail includes ideating and developing the main brand campaign, which goes with the ethos of the brand along with designing the creative of Toonz tactical campaigns throughout the year. It will be Dentsu’s responsibility to ensure that communication in all campaigns is in line with the core essence of Toonz i.e it is a one-stop shop for all the needs of kids. Toonz Retail’s brand campaign will be launched as a pilot in Karnataka and basis the response that will be received, the campaign will be launched pan-India. The campaign will be launched across TV, Print, Radio and OOH medium.