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Tarvinderjit Singh is Cheil executive creative director

MUMBAI: Cheil India has appointed Tarvinderjit Singh as executive creative director and Siddharth Dyalchand as group creative director. Both will work under chief creative officer Sagar Mahabaleshwarkar’s charge.

Mahabaleshwarkar said, “2016 has been bigger and better for us with a number of business wins and a string of awards at creative festivals. Going forward we are going to be even more aggressive. To gear up for the challenge, we are thrilled to have Tarvinderjit, who needs no introduction, and Siddharth, an ace in the industry, partnering us. I look forward to working with them to create successful and impactful campaigns as we bring alive the magic of technology and creativity.”

Singh has a track record of over 16 years in the industry. His last stint was at McCann as executive creative director. He has been a significant contributor to the growth curve at Ogilvy, McCann Erickson, Leo Burnett, Grey Worldwide, Rediffusion Y&R and Bates CHI&Partners.

He has lent his skill and expertise to drive campaigns for key clients such as Chevrolet, Dettol, Metlife, Unicef, Wrigley, Samsung, Uninor, Seagram, Perfetti, Airtel, Thums Up, Dabur, Schneider Electric, Government of Uttar Pradesh and Delhi Police. His exemplary work has also won him accolades at various forums like Abbys, Kyoorius D&AD Design Awards and Global Brand Excellence Awards.

Dyalchand comes with over 12 years of experience. Previously, he was associated with Havas Worldwide as senior creative director. He was also associated with JWT and Mudra Communications in the past. He has lent his expertise to various brands like Nestle, Fritolay, Nokia, Uninor, Sony Six, Del Monte, Kohinoor condoms, Dettol, Harpic, Moov, Itchguard and Gaviscon.