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Sriharsh Grandhe joins Mullen Lowe Lintas Group to head LinEngage

MUMBAI: Mullen Lowe Lintas Group has appointed Sriharsh Grandhe as EVP of its experiential marketing and activation arm LinEngage.

Based in Mumbai, Grandhe will report to Mullen Lowe Lintas Group CMO | President – Group Marketing Services Vikas Mehta. His remit will be to evangelise the experiential marketing practice for the group and expand the portfolio.

Grandhe moves in from WPP firm, Possible Worldwide Singapore, where he was engagement director, managing the global rollout of Standard Chartered’s responsive website, a first in the banking domain across 55 countries in APAC, EMEA and Americas.

Prior to Possible, he was AVP and Practice Head at Wipro where he was responsible for rolling out marketing as a process for several global businesses from Europe, US and Australia.

Mehta said, “Our ambition for LinEngage is to make consumer engagement an essential part of a brand’s narrative. A lot more innovation is possible in the area of creating meaningful consumer experiences. Under Sriharsh’s leadership, we are keen to make strides in strengthening this practice in an industry that’s largely driven by tactical activations.”

LinEngage offers specialist brand engagement expertise to a host of clients in India. Apart from its focus on the urban pockets, LinEngage claims of a bespoke rural offering – LinTerland. The motive is to help clients capitalise on the consumer-engagement opportunities in heartland India.

LinEngage’s clients include Johnson & Johnson, Franke Faber, Bayer, UltraTech, Castrol, ICICI Prudential and Byju’s.

Grandhe said, “The strong lineage of Mullen Lowe Lintas Group is no secret. India is at an exciting phase of development and the agency is experiencing both momentum and growth. LinEngage is in a sweet spot right now with only one direction to go – upwards”

Grandhe, who started his career with Tata Infomedia, has also worked in agencies such as iContract, Rediffusion Y&R and JWT.