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Speakers announced for Goafest 2015

MUMBAI: The organisers of Goafest 2015 have announced the schedule as well as the first set of speakers for the Knowledge Seminars at this year’s event.

Scheduled from 9-11 April at the Grand Hyatt, Bambolim in Goa, the 10th edition of the festival will host awards nights on all the three nights. While the Advertising Conclave will be held on the first day, the Knowledge Seminars will be held on the following two days.

Additionally, there will be a Leadership Summit on 11 April, which will bring together best minds in the field of advertising, communications and marketing industry to discuss, debate, interact, offer thoughts and experiences, share ideas and questions on the industry.

Speakers for the Knowledge Seminars include Dentsu Aegis Network Asia Pacific chief creative officer Ted Lim; 180 Amsterdam president, creative officer Alan Moseley; Facebook head of agency, Asia Pacific region Neil Stewart; ZenithOptimedia worldwide strategic marketing officer Guy Abrahams and author and mythologist Devdutt Pattanik.

Goafest 2015 chairman Nakul Chopra who is also Advertising Agencies Association of India (AAAI) VP said, “It is our endeavour to make Goafest 2015 better and superior. The announced programmes will be augmented with a series of presentations from leaders in their respective fields and panel debates.

“We are also introducing for the first time Youth Labs for young delegates. These Youth Labs will have a separate Creative Lab and Media Lab. The aim of these Youth Labs will be to provide a platform for youngsters to interact with stalwarts in the industry and get them to sharpen and hone their skills”.

AAAI president MG Parameswaran said, “Goafest 2015 will have a great mix of speakers this year. Our effort is get the 2,500+ participants to listen to and interact with the best, the world has to offer. As in the previous years, we will have stimulating Q&A sessions moderated by senior marketing professionals.”​ Goafest 2014 got 1,705 delegates from 245 organisations.

This is the eighth year that AAAI and The Advertising Club will be coming together for the Abbys, the awards that ‘celebrate creativity’.

The Advertising Club and Chairman of The Awards Governing Council (AGC) president Pratap Bose stated, “The initiatives introduced last year were widely appreciated by all the stakeholders. We will continue to follow the stringent and now well accepted norms for the Abbys. An exciting feature that we have introduced this year is that the campaigns that have been released till February 15, 2015, are now allowed to submit their entries at this year’s Abbys.”

Continuing with the changes that were inducted in 2012, this year’s awards too will include a Grand Prix for Film, Print, Radio, Outdoor, Design, Interactive Digital, Direct, Media and Integrated. This year, too, there will be a window of 10 days before the final judging round. During this window, shortlisted entries will be available for the entire industry to review.

The Award shows for various verticals will be held on the following evenings:

9 April: Media and Publisher Abby Awards

10 April: Design, Direct, Brand Activation and Promotion, Public Relations, Out of Home and Ambient Media, Print Craft, Branded Content and Entertainment and Broadcaster Abby Awards

11 April: Digital and Mobile, Radio, Radio Craft, Print, Film, Film Craft and Integrated Advertising Abby Awards