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Spandan Mishra is Rediffusion Y&R strategic planning head

MUMBAI: Rediffusion Y&R has elevated Spandan Mishra as strategic planning head. He will be reporting to Rediffusion Y&R chief strategy officer Navonil Chattejee. Prior to this promotion, Mishra was partner, strategic planning, Rediffusion Y&R.

Mishra has nearly a decade of experience and has worked across brands such as Big TV, Singapore Tourism Board, Samsung CTV, Tata Power, Reliance Mobile, Tata Housing, McDonald’s, Tata Motors, Tata Nano, Taj Group of Hotels, SBI Mutual Fund, and SBI Capital, to name a few. He had worked on the launch of McDonald’s McSpicy range in India.

Mishra started his career as a Treasury sales executive at ICICI in 2005 and moved to MICA in 2006. He later joined Leo Burnett in 2008 as brand strategy associate. After nearly four years, he joined Rediffusion Y&R in the planning function.

Rediffusion Y&R president Dhunji S Wadia said, “Spandan has an incredible ability to identify the core of a challenge and find several unpredictable and unique solutions that work. A man of many talents, Spandan inspires insightful and provocative creative – that’s why he is a wonderful strategic planning person. And he instills a high level of confidence among his colleagues and clients. He will work closely with Navonil and help leverage our strengths, build on our progress and drive great results for our clients and the agency.”

Rediffusion Y&R chief strategy officer Navonil Chatterjee said, “Clarity and flamboyance are two things that don’t always go hand in hand. Spandan is one of those rare guys who combine the two brilliantly. We want Rediffusion to be a hub for young and talented planners, and Spandan is the right person to spearhead that agenda of ours.”

Mishra said, “Rediffusion has been home from the first day I stepped in for an interview. Four years later, it continues to be the same. The vibe has always been friendly, generous and open-minded – perfect for a planner to thrive in. It’s a privilege to lead the line. What makes it better is to have an incredible mentor like Navonil, hungry creative, experienced account managers and a wonderful team of young planners. Looking forward to partnering our clients in owning bigger, sharper and smarter ideas.”