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SMG Convonix ropes in Surajendu Sinha as VP, business head for West and South

MUMBAI: SMG Convonix, the digital marketing arm of the Starcom Mediavest Group, has added new talent to its senior management team in the form of Surajendu Sinha as vice-president and business head for the West and South regions.

In his new role, Sinha will be responsible for overseeing all key client relationships and will lead the media team in the West and South.

SMG Convonix CEO Vishal Sampat said, “We have always believed in staying ahead of the curve and Surajendu’s addition to the media team will allow us to do that by embracing changes in media and mobile faster. We’re focused on attracting reputed and experienced hands to lead our media teams and further bolster our offering. Surajendu fits the bill perfectly, and we’re glad to have him on board.”

Sinha added, “The decision to join SMG Convonix was easy based on the great work done by the team on digital including SEM, SEO, SMM, display, ORM and analytics for its various clients. It will be great to be working with a passionate bunch of people with a focus on strengthening the paid media and mobility functions armed with award-winning, innovative media offerings and the addition of new revenue streams and benchmarking ensuring better value to be passed on to clients.”

Prior to this role, Sinha was a senior director of digital media buying for Mindshare in its West region. He was responsible for growing the digital revenues, rate benchmarking and driving annual strategic partnerships.

Having experience in digital media planning and buying of over a decade, Sinha has worked with companies like Neo@Ogilvy and Mindshare (Group M), and handled clients like Kellogg’s, ICICI Bank, Idea Cellular, Ultratech, Birla White, Videocon d2h, HDFC Bank, Diageo, Tata Motors and more.

He has been instrumental in initiating web GRP media plans for clients like Idea, Kellogg’s, ICICI Bank, GSK and others. He also led the initiative to incorporate digital videos as an extension to their presence on television, thus opening additional spends on digital versus TV by establishing web GRPs as part of an integrated audio visual planning.

SMG Convonix COO Sarfaraz Khimani stated, “Media consumption trends clearly indicate the increasing skew to digital and mobile. Surjendu’s addition to the leadership team at SMG Convonix is a reflection of the evolution of the medium and its consumption, and to ensure that our solutions to clients are always impactful and leading-edge.”