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Shampa Maitra appointed head of Percept/H, Mumbai

MUMBAI: Shampa Maitra has been appointed head for the Mumbai branch of Percept/H.

Maitra will spearhead new business development and create a growth map for the Mumbai market, bringing in best practices and raising the overall agency benchmark.

Maitra joined Percept One in March with the mandate of helping percolate the Percept One philosophy, mandate and benchmark across divisions, which is a portfolio she continues to handle.

Percept/H is a 50:50 joint venture between Percept Ltd and Hakuhodo Inc., Japan’s second-largest advertising agency. Percept / H is the flagship advertising agency of Percept One with branches across Mumbai, New Delhi, Pune, Bangalore and Chennai. Its client roster includes FedEx, Tresmode, IOCL, Toyota, Canon, Panchshil Realty, Force Motors, Delhi Police and Foodpanda.

Percept One CEO Nupur Mahajan said, “Shampa fuses best-in-class agency experience with best-in-class brands that she has handled. She now has the opportunity of putting to test this vast knowledge capital as she helps drive growth and innovation, surpassing client expectations at Percept/H and across Percept One.”

Maitra comes with over 20 years of experience in the marketing and communication industry. She had a career with leading global organisations spanning Bates India, Rediffusion, McCann Erickson, Ogilvy & Mather, and Leo Burnett.

She has been instrumental in managing clients across multiple domains viz. wellness, personal care, food and beverage, retail, financial services, corporate & media, telecom, education and entertainment. Over the past two decades she has worked on many iconic brands such as Ponds, L’Oreal, Saffola, ITC’s Gold flake and Corpstan, Radio Mirchi and Tata Steel, to name a few.

Maitra said, “Percept is one of the largest communication conglomerates in the country, and I am proud to be a part of the team. Mumbai is home ground, and I look forward to bringing fresh energy to Percept/H, Mumbai. Percept One gives me the opportunity of taking 20 years of creative agency experience across communication corridors, ATL and BTL, and this is both stimulating and challenging.”