19 Nov 2017
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Senthil Kumar is JWT India chief creative officer

MUMBAI: Senthil Kumar is J. Walter Thompson India chief creative officer. He will be partnering JWT South Asia CEO Tarun Rai to lead the overall creative mandate for J. Walter Thompson India, across its six offices.

Kumar has, over the years, consistently connected with millions of consumers in the digital, social and mobile space through his path breaking ideas. He considers himself to be a new generation creative person, one who understands the digital ecosystem well. He won India’s first Cyber Lions and Branded Content Lions at the Cannes International Festival.

Rai said, “It’s a new world of communication. Creativity is no longer only about the 30 second TVC but has to work across various platforms. For this new world of communication, I needed a new age creative chief—someone who thinks digital first.

“Senthil is extremely talented, is focused on work and always leads from the front. His passion for excellence and his boundless energy is infectious. He will partner me in raising the bar of our creative product, building our clients’ brands and attracting the best talent in the industry”.

Kumar will be working closely with JWT worldwide chief creative officer Matt Eastwood. “Senthil is the definition of a modern ideator and leader who thrives on constantly exploring the power of new technologies and platforms to create truly pioneering work. His boundless energy and enthusiasm for his craft, clients and employees alike, will serve him well in guiding and building our creative brand in the region,” said Eastwood.

Kumar’s work has won him over 300 international and innumerable national awards, including 10 One Show Pencils, 7 D&AD Pencils, Film Grand Prix and Lotus Roots Grand Prix at Asia Pacific Adfest and several Golds at Spikes Asia, Clio and Goafest. He holds a record of 16 Cannes Lions, aptly giving him the title of ‘The Lion Hunter’.

“I am thrilled to lead J. Walter Thompson India as its chief creative officer. The opportunity to partner Tarun in steering India’s largest agency into the future, challenges and motivates me. Am proud of our current creative firepower across the country and our collective ambition will be to spearhead marketing success stories for our clients with world beating ideas. The way forward is not just language neutral and media agnostic ideas, but to invent platform specific creative solutions that solve business problems.

“The journey is never over in this business of ideas as we continue to push harder on the creative front and attract the best talent from within and outside the industry. Our creativity should leap from deep human insight and be driven by curiosity and collaboration while we build our capability to generate ideas that engage with millions of consumers,” said Kumar.