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Sandeep Sawant, Hemant Shingry are BBDO exec creative directors for Mumbai

MUMBAI: BBDO India has appointed Sandeep Sawant and Hemant Shingry as executive creative directors for Mumbai.

BBDO India chairman, chief creative officer Josy Paul said, “Hemant and Sandeep are the best in the industry. They have risen from within our organisation with work that represents the bleeding edge of communication. They are proof that it takes an elastic mind and a future embracing attitude to create action-oriented ideas that connect brands with ever-changing consumers and fast-moving media. They understand what it means to collaborate and partner with diverse groups and talent to trigger and grow brand movements.”

Shingry’s integrated campaigns for Visa, Whisper and Ariel have won him quite a few metals at Cannes, One Show, D&AD, Spikes Asia, DMA Echo Asia, Effies, AME’s and Appies—the latest being a Grand Prix and a Gold in the Glass Lion category at Cannes and maximum metals at Spikes Asia.

“Before I joined BBDO, I was on the verge of quitting advertising. We tend to create too many rules for ourselves. You’ve got to keep reframing. That’s the only way to stay relevant and excited. There is a fear of making mistakes, but there is also a chance to spot gold (or a Grand Prix), and Josy always encourages you to take that chance. It’s been great to meet clients who have the courage and the confidence in you and your idea. I guess it’s a combination of all the above that has made this year extra special,” said Shingry.

Sawant has been with BBDO India since its inception. He has developed effective award-winning work and movements for Gillette, Whisper, Ariel, Johnson’s Baby, Visa, White Collar Hippies and Awaaz Foundation. These awards include Cannes Lions, One Show, D&AD, Spikes Asia, Effies, AME’s, DMA Echo Asia and Appies—the most recent of these being the Grand Prix and a Gold Lion at Cannes and awards at Spikes Asia.

Sawant said, “At BBDO, I have the great opportunity to work closely with Josy Paul and Raj Deepak Das, with whom I have done some of my favourite work. BBDO’s motto of ‘Acts, Not Ads’ has taught me that advertising is not just restricted to the agency alone, but is open to any person with an action-oriented idea—as this works across all mediums. My work at BBDO has brought me recognition, which I will always treasure. My hunger is increasing day by day and my passion to create transformational work has grown stronger.”