23 Oct 2017
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Reliance Entertainment’s WWO bags digital mandate of over 25 films

MUMBAI: After a year of business in movie marketing, Reliance Entertainment’s digital marketing and advertising agency, World Wide Open (WWO), has bagged the digital mandate of several production houses.

The agency will be looking after the digital marketing of Shah Rukh Khan’s Red Chillies Entertainment, Balaji Telefilms, Anushka Sharma’s Clean Slate Films and Aanand L Rai’s Colour Yellow Productions.

This year, the agency will be working for over 25 film titles such as ‘Half Girlfriend’, ‘Raabta’ and ‘The Ring’, along with in-house productions like ‘Commando 2’ and ‘Naam Shabana’. The company has also worked on films like ‘Raees’ and ‘Dear Zindagi’.

WWO has also won the digital mandate of Marathi general entertainment channel Star Pravah and is planning to enter the South India market soon.

Reliance Entertainment business head Saahil KrishnaniReliance Entertainment business head Saahil Krishnani said, “In the M&E space, there are not too many agencies that cater specifically to movies. We want to cater to all kinds of films and expand across genres. We offer a one-stop solution to the production houses that want to market their films digitally. We are certain to deliver clutter-breaking ideas with progressive communication.”

Krishnani went on to explain that, since entering the movie marketing business last year, the company has received positive response as producers are giving importance to films’ digital marketing and some have also increased their budgets for the same.

Reliance Entertainment strategy head Nikita Khandelwal added, “These days, several films release their posters and trailers digitally first. The importance for digital marketing has increased. Now we are involved in film marketing from the script stage so that we can suggest and sketch ideas for marketing. The only challenge we have today is that there aren’t many digital agencies that cater specifically to movies.”

Last year, WWO handled digital duties of Reliance Mutual Fund, Reliance Nippon Life Insurance, BigFlix, Zapak, Jockey India, Times of India (MT Culture Club and NBT Rang Manch), PlanCStudios, Friday Filmworks, Beyond Dreams Production, Star Pravah, Chillx and All Carg, to name a few.