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Rediffusion Y&R bags creative duties of Amplifon

MUMBAI: Rediffusion Y&R has bagged creative duties of Amplifon, the largest hearing care service provider in the world. The agency won the account following a multi-agency pitch.

Founded in 1950, Amplifon has more than 65 years of experience in providing audiology services. It is the largest hearing care service provider in India as well, with presence in more than 76 cities with more than 200 clinics.

Amplifon has a team of over 200 highly qualified audiology professionals, trained as per international protocol to provide the best service on hearing impairment, rehabilitation, prevention, latest technology and after-care. They have a range of international hearing aid brands, which help the customer to choose the hearing aid based on their budget as well as their overall lifestyle requirement.

Amplifon CEO Samit Varma said, “We have been through an intense evaluation process and have decided to award the business to Rediffusion Y&R, on the strength of understanding our business, and having the right direction on concepts and strategy. Our criterion for shortlisting our agencies have been purely on the compelling passion & love displayed by the agencies for our brand.”

Amplifon director marketing Shveta Paul said, “Hearing Care category is small but growing very rapidly, awareness amongst urban consumers is rising and hence the customer is now savvy enough to understand the advantage of going to a global brand like Amplifon. It is this rise in awareness and our leadership position that we at Amplifon have to maintain and take the brand to new heights. We found the pitch from Rediff to be very detailed and made with a lot of passion. Their communication ideas are surely going to impact and influence our customer very soon when our advertising campaign hits the media. We have full faith in Rediff and its team to take this partnership further, and to firmly establish Amplifon as the first brand choice of our customers.”

Rediffusion Y&R Group President Dhunji Wadia said, “It is an honour to be associated with Amplifon. Our team is excited to work on this account. We look forward to creating great work together.”

Rediffusion Y & R North head of operations Suman Varma said, “Amplifon is a new brand in a niche category. It is exciting to work on a new category with world-class player like Amplifon. I am looking forward to working closely with the client team. There is so much to learn from them.”