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Red Fuse Communications promotes Shubha George as MD Asia, CEO India

MUMBAI: Red Fuse Communications has promoted Shubha George to MD Asia, CEO India with immediate effect.

Red Fuse Communications is WPP’s full-service integrated global agency dedicated to serving all of Colgate-Palmolive’s brands worldwide

In her new role, George will lead the development of integrated marketing communications for Colgate-Palmolive across Asia. She will continue to be based out of Mumbai as also reporting to New York based, Red Fuse Communications global CEO Stephen Forcione.

Her new remit will be in addition to her current role of CEO India, a role she assumed in 2013. Under her leadership, the Red Fuse Mumbai team is skillfully managed, integrating all the WPP resources and diverse talent, ensuring brand Colgate in India continues to have a record market share.

Prior to joining Red Fuse, Shubha was MEC India CEO, where she started working on the Colgate-Palmolive business. During her MEC career, the team at MEC India delivered outstanding results on the business, with award winning work including best creative use of media at the Global Festival of Media in 2012 and multiple awards in India’s media awards across TV, Print & Digital. Shubha also led the development of digital, sports marketing and content partnerships for the agency.

George said, “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross – pollinating ideas and processes across and between, people and offices.”

Before joining Red Fuse, her career spanned across Ogilvy, JWT, Mindshare and MEC. With several extraordinary milestones in her career, she has featured in India’s Top 50 Most Influential Women in Media and Marketing, now for four consecutive years.