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Rajesh Sikroria is BBDO India president

MUMBAI: BBDO India has promoted Rajesh Sikroria to president BBDO India. He was earlier executive VP of BBDO India.

One of the founding members of BBDO India, Sikroria started his BBDO journey as the Indian agency’s first employee, with just one brand, Pepsico’s 7UP. Now he manages the operations for 15 clients across two offices in Delhi and Mumbai as well as client engagement out of Kolkata.

Working alongside BBDO India chairman and CCO Josy Paul and BBDO India CEO Ajai Jhala, Sikroria has been part of the core team that has helped shape BBDO India’s philosophy of ‘Create Acts and not Ads.’ This work has won some of the most prestigious international creative and effectiveness awards, including the inaugural Cannes Black Lion for Effectiveness (2011) and the inaugural Cannes Glass Lion (2015) for work promoting gender equality.

With a career spanning almost two decades, Sikroria has worked across Publicis, Percept, R K Swamy and JWT where he managed some of India’s largest local and global brands like Nestle, HP, Indian Airlines, Hero Honda, Apollo Tyres and Tata Motors.

BBDO Asia chairman, CEO Jean-Paul Burge said, “Rajesh has consistently lived up to the BBDO values, helped to build our business and focused on the work. He’s a wonderful colleague and I’m delighted to see him take on these new and expanded responsibilities”.

Sikroria commented, “2015 has been a phenomenal year for us; we have set the bar really high. Going forward, the challenge is to outdo ourselves. In my new national role, I am looking forward to working with more brands and scaling newer heights with our mantra of creating acts not ads”.

BBDO India CEO Ajai Jhala said, “We built BBDO from scratch seven years ago starting with 7 UP. Rajesh has grown from employee No. 1 to president of BBDO India by leading from the front and growing into one of the industry’s best all-rounders with an ability to move fluidly between business, strategy and creative. Josy Paul and I are delighted to have him as a partner as we continue to create big ideas for big brands on big themes like gender equality through the lens of social movements”.