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Raj Nayak on a mission to make Goafest 2016 bigger, more inclusive
MUMBAI: The organisers of Goafest, the annual jamboree of the media and advertising fraternity, are leaving no stone unturned to make the 2016 edition, which is expected to take place sometime in April, a bigger and better affair, said the Advertising Club president and Colors CEO Raj Nayak.
Nayak, along with Nakul Chopra (Goafest organising committee chairman and Publicis South Asia CEO & VP), MG Parameswaran (Advertising Agencies Association of India president and FCB Ulka Advertising executive director) and Ramesh Narayan (awards governing council chairman and Conaco Advertising founder) called on journalists to discuss and invite suggestions to make the 11th edition of the convention and awards gala a more inclusive event.
Nayak emphasised that there is a bigger intent this time to reach out to all the stakeholders, including the big daddies of the advertising world who have remained absent from the awards for multiple reasons, including O&M, Leo Burnett, Lowe Lintas and McCann World Group.
“I will be personally reaching out to friends including Piyush Pandey (O&M), R Balki (Lowe Lintas), Prasoon Joshi (McCann World Group), along with members of the organising committee, to get them to participate. We will listen to their grievances and will try to address those,” Nayak said.
With respect to the speaker line-up, Nayak said that there is a separate team working on the speakers’ list. This time, organisers are planning to invite speakers from various walks of life and are open to industry suggestions, he added.
On the issue of low participation of clients (read advertisers), Chopra said that organisers are taking new initiatives and there is a strategy in place to get more advertisers on board this year.