15 Dec 2017
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Rahul Guha is TrackDDB president

MUMBAI: DDB Mudra Group has announced that Rahul Guha is TrackDDB president.

Before joining DDB Mudra Group, Guha was associated with Wunderman International for more than five years as India head.

Guha will report to DDB Mudra Group executive director, DDB Mudra West president Rajiv Sabnis.

Guha has been in the industry for more than 24 years and has worked across various industries from software consultancy, e-business consulting, digital and one-to-one marketing to advertising.

Before joining Wunderman, he had led Interactive business across WPP, Interpublic and Havas group of agencies. Guha has rich experience in strategising, guiding and successfully implementing digital marketing, interactive marketing, loyalty programmes and integrated communication solutions for leading global and local brands.

In the past he has been associated with brands like Lacoste, Levi’s, Adidas Originals, Ford, Maruti Suzuki and HSBC.

Sabnis said, “We see immense potential for a data driven agency in an increasingly digitally driven world. Rahul comes on board to lead our growth plans for the data-led digital marketing solutions offered by Track DDB. His past experience on some large MNC/ national brands in IT, banking, insurance and retail are especially critical to our existing client partnerships. Rahul has successfully led Wunderman International recently and iContract earlier, so we have strong reason to believe that he will take Track DDB to a bigger and better place.”

Guha said, “I am really happy to join the group and looking forward to enrich the integrated service offering to our existing and new clients. Digital has turned mainstream and it’s a level playing field for every organization offering services in this domain. I hope our work will speak for itself.”

DDB Mudra Group group CEO, MD Madhukar Kamath said, “The timing is perfect. Rahul is coming on board at just the right juncture. DDB Worldwide has embarked on an ambitious journey to make Track into one of the most respected brands in its portfolio, a specialist data-driven CRM agency for the digital future.”