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Publicis snaps up indie agency Law & Kenneth

MUMBAI: Continuing the consolidation wave, Publicis Groupe has acquired Law & Kenneth (L&K), the New Delhi-based independent agency, for an undisclosed amount.

L&K will merge with the Indian operations of Saatchi & Saatchi, a Publicis Groupe agency. This will be called L&K Saatchi & Saatchi.

Led by adman Praveen Kenneth, L&K has a client roster that includes Dabur, ITC, Renault, Jockey and the Hero MotoCorp. Saatchi & Saatchi India handles P&G brands such as Ariel and Olay, besides clients like HCL computers and Novartis.

Kenneth will have a minority stake and be the CMD of the new entity.

Publicis has made a spate of acquisitions to grow its business and expand its digital footprint in India. In October 2013, it acquired Mumbai-based ad agency Beehive Communications.