22 Oct 2017
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Publicis Groupe acquires omni-channel services firm Expicient Inc

MUMBAI: Publicis Groupe has acquired Expicient Inc, a global omni-channel services firm with expertise in inventory and order management systems (OMS).

Expicient will be integrated into the Publicis Sapient platform under the Rosetta brand.

Publicis Sapient CEO Alan Herrick said, “Today’s always-on consumer makes no distinction between devices and channels. As a result our retail clients are increasingly looking for us to build systems, inventory, supply chain, omni-channel commerce that enable the experience a 2015 consumer demands. Expicient joining Publicis Sapient allows us to significantly strengthen our clients ability to integrate offer information, order information, inventory information and pricing information across channels, which is a significant change from a world where the on-line stores and physical stores operated separately.”

Expicient’s OMS capabilities and expertise in managed services, inbound/outbound supply chain, logistics, in-store clientele applications and technology consulting will strengthen Publicis Sapient’s marketing, commerce and consulting offerings.

Expicient founder and CEO Darpan Seth stated, “The opportunity ahead of us, to create differentiated customer experiences is tremendous. We are living in an unprecedented time of connected consumers and commerce. For Expicient, combining forces with Publicis Sapient will allow our teams to deliver a full range of marketing and commerce solutions while significantly expanding our global reach.”

In joining the Publicis Sapient platform, Expicient will be led by the Rosetta team and will contribute to Sapient’s global distributed delivery model, whereby the platform creates significant shared service capabilities accessible to all its clients.

Razorfish Global CEO Tom Adamski said, “Rosetta is perfectly positioned to lead the integration of Expicient and help accelerate the benefit for Publicis Sapient clients. SapientNitro, Razorfish Global and DigitasLBi are all highly recognized as leaders in omni-channel commerce, and together through the Publicis Sapient platform we are unmatched. Expicient’s impact on our total business will be significant.”

The announcement comes weeks after Publicis Groupe announced the completion of the Sapient acquisition and the formation of Publicis Sapient.

Publicis Sapient is a digitally centred platform focused exclusively on digital transformation and the dynamics of an always-on world. The creation of Publicis Sapient combines global leaders SapientNitro, Razorfish Global, Rosetta and DigitasLBi with the industry expertise of Sapient Consulting.

Expicient and Publicis Sapient brands SapientNitro, Razorfish Global and Rosetta have previously collaborated on a number of global omni-channel commerce assignments with clients including Staples, Target, Kroger, Fast Retailing, Marks & Spencer, Belk and Ralph Lauren.

The agencies aim to merge delivery capabilities and increase the value that can be offered to clients. Expicient’s capabilities will be shared across the Publicis Sapient platform so that all clients benefit. As a result of the acquisition, Sapient will now have deep OMS offering in the market, with expertise in IBM/Sterling, Manhattan and SAP/hybris.

Founded in 2008, Expicient is based in Andover, Massachusetts, with additional offices in UK and India.

Expicient serves a global roster of brands including The Aldo Groupe, Argos, Bed Bath & Beyond, BJ’s Wholesale Clubs, DHL, eBay Enterprise, Guitar Center, J. Crew, Lily Pulitzer, Lockheed Martin, Marks & Spencer, Michael Kors, Ralph Lauren, Staples, Target, Tesco and Williams Sonoma among others.