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Publicis Groupe acquires French digital marketing firm Monkees
MUMBAI: Publicis Groupe has announced the acquisition of France-based digital marketing and social networks agency Monkees.
The agency will be integrated into the Publicis’ global communications agency in France, Publicis Activ, to accelerate the digital growth of its East-West regional agencies in the country. This acquisition will allow the agency to continue to provide full support to its clients throughout their own digital transformations.
Publicis France VP Nicolas Zunz said, “Monkees is an agency we have had our eye on for some time, and for which we have great respect. They have developed some innovative and cutting-edge skills, which will obviously be helpful in the development of our agencies in the West and East of France. It will also add to our national arsenal of digital expertise.”
The digital teams from Publicis Activ and Monkees will be combined to form a unit representing over 30 per cent of the agency’s global revenue. They will operate under the Monkees brand, headed by Monkees founding managers Frédéric Caussin and Manuel Godeux.
Publicis Activ executive president Franck Barennes stated, “This digital deployment is proof of the agency’s clear and resolute aim, to work alongside our clients, performing our role of consultant to the fullest by delivering the answers and the innovative services they need.”
With close to 15 years of experience and client roster, Monkees is known in France with a body of expertise, focusing particularly on retail and e-publishing. Monkees currently employs 25 people and works with clients in mass retailing and specialised distribution, auto manufacturing, health and sport.