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Posterscope India rejigs senior management

MUMBAI: Posterscope India, part of the Posterscope Group Worldwide, has made changes in its leadership team.

Two senior strategic placements have been initiated recently. Fabian Cowan, who was instrumental in the initiation and building of Brandscope India into its current avatar, has now been made head of Posterscope India.

Cowan said, “I believe a new and changing out of home ecosystem requires an equally new approach. The consumer has established his/her intelligence, and our clients too are aware and suave expecting only the best. We need people who are in sync with this intelligentsia, there is no place for mediocrity and the recent structural alignments reflective of this new approach will continue to be visible in the future.”

Charanjeet Singh Arora has joined the group as head of Brandscope. He will spearhead national operations of Brandscope and drive it to the next level in its evolution as a brand.

Posterscope India MD and Posterscope Asia Pacific regional director Haresh Nayak said, “I am delighted to welcome both charged professionals into their roles at Posterscope Group. We are always on the lookout for the right people who can share our vision and partner with our clients to create pioneering OOH solutions. Both Fabian and Charanjeet are highly respected professionals with a value and belief system that is a rarity. I believe that the new age consumer and our clients will be served with a new brand of out of home and team Posterscope will be leading this change from the front.”

Arora added, “I have viewed Posterscope as an agency which has a defined plan and a purpose. The leadership team at Posterscope reflects the core values that I myself associate with and believe in. I am excited about this opportunity and know that I will be given the space to express myself and contribute handsomely to the objectives of the group.”

Cowan has 21 years of experience with a media background including print, radio, television and digital out of home. He has been with the company for over five years now.

Arora has 22 years of experience and has worked in industries like courier services, radio, television and outdoor. His previous stint was at Rapport Outdoors as AVP.

With business in the OOH space, Posterscope India boasts of presence in 30 countries across North America, Europe, Asia Pacific and South Africa. Launched in 2008, it has completed seven years in India. It is now gearing up for the future course of OOH evolution with renewed vision and vigour.