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Point of View Brandcom conceptualises brand campaign for ZEEL’s VoD service OZEE

MUMBAI: Point of View (POV) Brandcom India had conceptualised the brand campaign of OZEE, the newly launched video-on-demand platform from ZEE Digital Convergence Ltd. (ZDCL), the digital arm of Zee Entertainment Enterprises Limited (ZEEL), covering TVC, print, OOH, digital and social mediums.

The campaign was rolled out recently in its efforts to build awareness for the brand. Built around the idea of ‘Entertainment Now’, the campaign captures the simple ethos that there is an entire generation of audiences that expects the world to revolve around their pace of life.

POV Founder & CEO Vishant Kotian said, “The Entertainment Now campaign is an over-the-top, comic take on what we are seeing all around us. A generation that has got used to doing things at their pace and everything else has to wait while they are doing their thing. The initial response to the campaign has been phenomenal, specially the ‘Not Now’ sound track. We’re confident this campaign will create a brand to watch out for in the category.”

POV chief creative officer Bhushan Pandit said, “This has been a fun campaign to do and execute. Between the client and us, we instantly recognized that we had a kick ass idea. Fortunately, the entire creative deck looks slick and has turned out the way we visualized it. More importantly, the idea has really come alive seamlessly across mediums, be it digital, the TVC, the design touch points, or others.”

OZEE business head Karan Jaitapkar said, “People are too busy living their lives to be tied down to appointment viewing. OZEE is built around this need and delivers superb video entertainment content to its audiences, anytime, anywhere. While the product is committed to keeping the simple yet astute “click to play” promise, the brand campaign also captures this ethos beautifully using a very simple, effective idea for its messaging.”