23 Nov 2017
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Peter Vogel is MEC CEO Asia Pacific

MUMBAI: MEC has appointed Peter Vogel as CEO for the Asia Pacific region. The announcement was made by global CEO Charles Courtier.

Vogel has also joined MEC’s global executive committee and will be relocating to MEC Hong Kong in the next few months.

Vogel had joined MEC Australia five and a half years ago and was instrumental in the agency’s business successes such as Nestlé, Netflix, Domino’s Pizza, Allianz, Channel 7, Blackmores, South Australia Government, Combe, Menarini, RSPCA and Tiffany.

Courtier said, “Peter is one of our industry’s most seasoned business leaders and the natural choice to take on this crucial role. He has done an amazing job for us as CEO of Australia over the past five and a half years, doubling the size of the agency and infusing it with a thriving culture. In his new role, he’s intent on developing MEC’s framework in Asia Pacific to drive real change and growth in the region. I’m confident that he’s a leader with the right blend of strategic vision and business acumen to get us there.”

Vogel said, “I am honoured to be taking on this new role. APAC is the growth engine of the global economy and provides the biggest growth opportunity for our international organisation. This is not only an exciting opportunity, it’s also a big responsibility for all of us in the region; if APAC grows, MEC grows. I’m relishing the challenge to create long-term sustainable growth for MEC. We have the talent, the passion and track record to succeed.”

Vogel has 25 years of experience. Prior to MEC Australia CEO, he moved from Singapore, where he was chief strategy officer for MEC Asia Pacific. In this position, he was responsible for MEC’s product across the region. Before moving to APAC, he was in South Africa, where he was CEO of MEC and Nota Bene South Africa, the award winning strategy agency he founded in 1997.

Before starting Nota Bene, Vogel was group business director at Ogilvy in Cape Town. He joined Ogilvy after working for Volkswagen and Audi as marketing manager for more than five years.