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Performics.Convonix wins PharmEasy paid media mandate

MUMBAI: Performics.Convonix, part of Starcom India, has won the digital duties of India’s largest pharma aggregator, PharmEasy. The mandate involves all of paid media.

The business was won as part of a highly competitive multi-agency pitch.

PharmEasy is a digital facilitator and helps patients connect with local pharmacy stores and diagnostic centres. It serves over 500,000 families in India and is operational in seven cities, namely Mumbai, Delhi, Bengaluru, Kolkata, Pune, Jaipur and Ahmedabad. It has over 150 partner vendors.

PharmEasy co-founder Dharmil Sheth said, “We provide consumers with quality health products and services at a click of a button and give them the highest possible savings in the shortest possible time. Performics.Convonix, like us is agile, ambitious, spirited and has a body of good solid work and rich insights on the pharma category. They are a great strategic partner to bring on board and their experience and expertise will give us maximum consumer connect across platforms and bang for the buck. While we reviewed several agencies, Performics.Convonix scored because of their strategic vision and thought-leadership on the category and the brand. It’s wonderful to have them on board to further fuel our expansion plans.”

Performics.Convonix co-CEO Sarfaraz Khimani said, “This is a great win for us. PharmEasy is a brand that empowers consumers, and makes the best and most reliable health products and diagnostic services accessible to all. This is a brand built on trust, confidence, quality of service and excellence in product and we are pleased to partner with them in building the category. Healthcare is the largest utility vehicle and the digital healthcare industry in India is all set to boom, with a growing number of consumers opting to buy medicines the e-way. We look forward to making a significant difference to the PharmEasy brand. This will be a long and fruitful association.”

PharmEasy recently raised a Series B funding of $16 million in a round led by Bessemer Venture Partners and Orios Venture Partners.