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Organic Harvest takes to TV advertising

MUMBAI: Organic Harvest, an Indian brand offering a range of organic personal-care products, has launched its first-ever campaign on television.

A TV commercial will be aired on major national channels, and the campaign will be promoted on digital and other communication mediums as well like radio and cinema. The brand has further syndicated with a popular TV serial to maximise its outreach. The markets covered in the campaign include Delhi, Mumbai, Pune, Punjab and Dehradun.

Organic Harvest’s new ad campaign promotes the belief that the closer you are to nature, the better it is for your beauty regime. The brand embraces the organic power of plants and its botanical extracts combined with organic ingredients.

The communication campaign is in line with the brand’s ethos of making beauty products that speak of nature in its purest form.

Speaking about the campaign, Organic Harvest CEO Rahul Agarwal said, “Organic Harvest is not just a beauty care range; it is a lifestyle. It’s about diversifying the way you view beauty and personal care in sync with nature. We were very clear about our positioning. It was important to showcase the essence of the brand and also the promise it holds towards the target segment.”

Talking about the marketing strategy, he further added, “The personal-care industry is flooded with numerous brands; however, there is still a niche in the industry. The diversification strategy of choosing different mediums was a big decision, as it was important to evaluate and understand each medium keeping in mind our target audience. We want to make Organic Harvest an aspirational brand, and through this campaign we will be able to build maximum exposure for our products, consequently gaining the market attention.”

The company was brought into existence in June 2013 to promote the concept of safe skin. The brand claims to make use of plants grown without pesticides and chemicals where products are not just natural but organic.

Presently, Organic Harvest is available in more than 600 retail outlets across India, including cities like Delhi, Mumbai, Pune, Surat, Bareilly and Dehradun. Some of the best-selling products of Organic Harvest include 3-in-1 Face Wash, Exfoliating Face Scrub, Sunscreen SPF 60 and Anti Pigmentation Cream. The brand has a vast range of cleansers, sunscreens, toners, shower gels, shampoos, conditioners, treatment creams and serums, lip balms, etc.