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NBC sells 95% of Super Bowl inventory at a record $4.5 mn a spot

MUMBAI: With the Super Bowl taking place on 1 February in the US, NBC has announced that it has sold 95 per cent of inventory.

Ads have been sold for a record $4.4-$4.5 million. A single spot costs $4.5 million, while multiple ones are $4.4 million each, NBC said. Last year Fox sold spots for $4 million each.

There will be 15 advertisers on the Super Bowl for the first time. NBC Sports Group and NBCUniversal News Group executive VP sales and marketing Seth Winter said that the price is a bargain. “$4.5 million is a steal. We think the Super Bowl is worth closer to $10 million in incremental exposure for marketers”.

Meanwhile, as the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch will feature three ads spotlighting two marquee brands during the NBC broadcast. Budweiser and Bud Light will represent Anheuser-Busch with new creative.

Anheuser-Busch US VP marketing Jorn Socquet said, “The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer. With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”

Anheuser-Busch’s flagship brand, Budweiser, will debut a 60-second ad that highlights the brewing credentials for America’s No. 1 full-flavored lager.

The second Budweiser ad ‘Lost Dog’, will feature the world-famous Budweiser Clydesdales and their favourite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way to learn the true meaning of friendship.

Budweiser VP Brian Perkins said, “The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency. This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”

The creative agency for both Budweiser spots is Anomaly.

As the ‘Perfect Beer for Whatever Happens’, Bud Light will bring the unexpected to Super Bowl XLIX.

This year’s 60-second ad, ‘Coin’ features an everyday Bud Light fan who experiences an unforgettable night with ’80s iconic old school fun simply by indicating he is “Up for Whatever.”

Bud Light VP Alexander Lambrecht said, “We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl. Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”

BBDO is the agency producing the Bud Light spot. Mosaic is executing the Bud Light House of Whatever.