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MullenLowe Lintas Group declared ‘APAC Agency of the Year’

MUMBAI: The 10th edition of the Asia-Pacific Tambuli Awards, hosted in Manila, was dominated by MullenLowe Lintas Group India, which won the ‘Agency of the Year’ title for the third year running.

It is the first time an agency has been crowned ‘APAC Agency of the Year’, for three consecutive years. Overall, the MullenLowe Group also put up a strong show as it was named the ‘Network of the Year’ with winning performances by MullenLowe Singapore, MullenLowe Vietnam and MullenLowe Philippines.

MullenLowe Lintas Group India bagged a rich haul of 15 awards including the Special Award for ‘Lifebuoy – Help a Child Reach 5’ under the Best of the Decade category and a Grand Prix for ‘Lifebuoy – Future Child’, under the Family-Oriented Brand category.

Apart from these, the agency also won four gold awards, four silver awards and five bronze awards across various categories.

On the network front, MullenLowe Group won a total of 22 awards, including the 15 awards that were won by India. The other awards include MullenLowe Vietnam winning a gold for ‘OMO Gallery of Dreams’, while MullenLowe Singapore won three bronze awards for its work on ‘OMO TET Coming Home’ and MullenLowe Philippines winning two bronze awards for ‘Surf Labahan’ and one bronze award for ‘Selecta Bisita’.

The only regional award of its kind, the Asia-Pacific Tambuli Awards honours brands which deliver business results while promoting a positive societal value –brands from around Asia which celebrate human truths, inspire purpose and effect real change.

Commenting on the achievement, MullenLowe Lintas India Group CEO Joseph George said, “It’s been a dream run for us this year with a stream of accolades at award shows that recognize effectiveness. Tambuli is special for us and this win reaffirms our brand building philosophy of doing well by doing good work. We thank the jury for the trust they showed in our work and also our clients who’ve partnered us in making this achievement possible”.

The Asia-Pacific Tambuli Awards began in Manila in 2005, and opened up to the Asia Pacific region in 2012. The Tambuli (named after a native Filipino horn) Awards is organised by the School of Communication of the University of Asia and the Pacific (UA&P) in collaboration with the advertising and marketing communications industry.