20 Sep 2017
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MullenLowe Lintas announces new leadership roles at Lowe Lintas

MUMBAI: MullenLowe Lintas Group has announced new leadership roles for its flagship agency Lowe Lintas.

As per an internal communique sent out by group chairman and CEO Joseph ‘Joe’ George, chief creative officer Arun Iyer will take over the additional role of chairman. Partnering him will be Lintas veteran Raj Gupta, currently president and Mumbai office head, who will operate as CEO of the agency.

Both these appointments are said to be effective from 1 April.

Commenting on the new elevations, George said, “Given Lowe Lintas’ consistent brilliant performance over the past 4/5 years, I feel the time is just right to leverage on this momentum and shift gears. But to do so, we need a dedicated and fully empowered leadership. I have worked long and closely with both individually and as a team, and I can without a shred of doubt say that Arun and Raj are best placed in experience, expertise and energy to fulfil Lowe Lintas’ business, effectiveness and creative ambitions going forward.”

MullenLowe Lintas Group (MLLG) runs eight agencies in India. These include two creative agencies—Lowe Lintas and Mullen Lintas—and six agencies offering PR, digital, activation, design, consulting and video content solutions.

It may be recalled that when Mullen Lintas was launched in mid-2015, Amer Jaleel and Virat Tandon were handpicked from within the company to lead Mullen Lintas as chairman & CCO and CEO respectively.

Iyer has been with Lowe Lintas for over 15 years. He has been the creative genius behind many campaigns across Surf Excel, Idea, Tanishq, Axis Bank, Paperboat, Freecharge, Hotstar, Google, OLX, Fastrack, Flipkart, Hike and many others. He was the youngest creative director in the history of Lintas to have been appointed national creative director in 2010 and also when appointed chief creative officer in 2016.

On the elevation, Iyer commented, “Over the last few years, we have really worked hard to build our reputation as India’s most effective agency on the back of breakthrough creative solutions. Nothing gives us more joy than our brands succeeding in the market. It is with this intent that we are getting ready for the future and the plan is to ensure we have the most contemporary hyper-bundled offering in the industry. This is a huge responsibility, but we are both excited and clear on what we need to be doing going forward.”

Gupta, who has been with Lintas for over 25 years, has held leadership positions in the company across media, digital, strategic planning, channel planning, business development and account management. His width of expertise and leadership experience across functions, the company feels, will be invaluable in the agency’s journey back to full service.

Commenting on the appointment, Gupta said, “This new role is both a privilege and a huge opportunity. Privilege for obvious reasons, but opportunity, because Lowe Lintas is probably at its best in almost a decade, thereby allowing us to re-purpose ourselves for the future with our confidence and self-belief at its peak. Great brands have a purpose that never stops unfolding and with our determination to make Lowe Lintas truly hyper-bundled, we will now have so many more ways to tell our brand stories.”