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Mullen Lowe Lintas Group India names creative leadership

MUMBAI: After the recent news of the global union of IPG agencies Mullen and Lowe and Partners (to form Mullen Lowe Group), the India operation of the network Lowe Lintas + Partners is now rebranded as Mullen Lowe Lintas Group.

As part of this move, the Group has also announced its plans for a two-creative-agency structure.

In addition to Lowe Lintas, the group will be soon launching an independent new creative agency Mullen Lintas.

Mullen Lintas will start operations on 1 August.

Amer Jaleel and Arun Iyer, currently Lowe Lintas joint national creative directors, have been promoted to chief creative officers. Arun Iyer takes on the role of CCO at Lowe Lintas, while Amer Jaleel takes on the role of chairman, CCO of the newly created agency, Mullen Lintas.

R.Balakrishnan ( Balki ) and Joseph George ( Joe ) continue as Mullen Lowe Lintas Group Group Chairman and Group CEO respectively.

Iyer joined Lowe Lintas in 2003 and became national creative director in 2010, along with Amer. Over the years, he has been the force behind some of India’s most celebrated campaigns for brands including Tanishq, Fastrack, Idea Cellular, Surf Excel, Kissan, Flipkart, Britannia, Axis Bank, Freecharge and many more. Arun firmly believes in work that makes brands a part of popular culture.

On being appointed CCO for Lowe Lintas, he said, “I’ve spent most of my career at Lowe Lintas and have thoroughly enjoyed the journey so far. Right now, we’ve got great momentum on all fronts and we’re committed to making it better. I am delighted at the opportunity to run the creative function at the agency in the rapidly evolving marketing landscape, and confident that we will keep Lowe Lintas ahead of that curve.”

Meanwhile, Jaleel has been with Lowe Lintas since 2002 and has been national creative director for the last five years. He has led the creatives on some of the most iconic brands managed by the agency. As global creative lead on Unilever’s Lifebuoy business, he has contributed disproportionately to the brand’s success over the past decade in India and across the world; built brands like Micromax and Havells from scratch into billion dollar plus businesses; and conceived and led the journey for Tata Tea’s ‘Jaago Re’ movement.

His portfolio over the years has also included work on Google, OLX, Maruti Suzuki, Hindustan Times and Bajaj. More recently, the Lifebuoy initiative ‘Help a Child Reach 5’ was named among the most effective campaigns in the world (WARC 100, 2015).

Jaleel said, “I’ve always worked in large and established setups. To be entrusted with building a new agency from scratch is both humbling and exciting at the same time. I am looking forward to the journey of growing and nurturing Mullen Lintas to fulfill the group’s ‘large agency’ ambition for this independent venture.”