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Motivator picks Zahid Shaikh to head its South operations

MUMBAI: Motivator has appointed ex-Pantaloons CMO Zahid Shaikh as head of its South operations.

In this role, he will focus on three key areas – building a comprehensive product portfolio, drive growth and enhance capability in Data, CRM, retail, marcom effectiveness and business performance.

Commenting on the new appointment, Motivator chief growth officer V. Narayanan said, “Over the last year, we have focused on bringing in the brightest and most diverse talent into Motivator, with a vision to deliver solutions that drive clients, business performance and growth. We have created a team of partners who work closely with clients on not only their core media and advertising opportunities, but also delve deeper to understand and contribute positively by addressing their business challenges. Zahid, who comes with a wider business and marcom experience, is the fifth key hire over the last six months.”

Speaking on his new role, Zahid Shaikh said, “What excited me the most about this opportunity is Motivator’s client centricity and performance orientation. Enabled with a strong foundation from GroupM, and access to domain expertise in media and marketing, Motivator has a proven record of accomplishment to drive our clients’ business in a unique way. I look forward to working with our brilliant team and roster of clients in the South.”

Zahid Shaikh joins Motivator from United Breweries, where he was responsible for Data Analytics to primarily optimise business results for the company. Prior to the aforementioned role, Zahid was CMO, Pantaloons, where he transformed the brand, which was initially perceived as a male brand to a unisex brand. He worked closely with Pantaloons stakeholders and Kishore Biyani’s Future Group, to build a fashion image for the brand.

Under Zahid’s leadership, Pantaloons marched past a turnover of Rs 1000 crore (100 stores) from a turnover of Rs 100 crore (11 stores). His efforts towards restructuring the CRM engine, had resulted in superior cost efficiency. On the whole, Zahid comes in with rich marketing, communication, retail, CRM, data and business experience to enable deeper and broader partnerships with clients.