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Mindshift Interactive launches new digital communication service

MUMBAI: Digital outreach agency MindShift Interactive will be celebrating its fourth year in the field of digital marketing and research with the launch of new digital communication services.

MindShift Interactive’s new services will help brands delve further into consumer and business insights through digital communication. These will fall under the company’s research arm, MindShift Metrics.

The company’s digital communication offerings will aim to empower marketers, brands and agencies to ideate, test and then execute their campaigns. The digital communication model will answer queries raised about brand communication and marketing journey on digital.

Mindshift Metrics head Arashdeep Sandhu said, “It’s been an exciting journey helping create a shift in the way digital is conducted in India and our industry reports and consumer insights has received adequate accolades over the years. We envision removing any form of uncertainty from the digital space by ensuring an informed, insightful and innovative approach becomes the regular norm. It’s taken us time but our esteemed panel and analysts are ready to create the next MindShift.”

A Digital Expert Panel will further share their inputs on predefined parameters that have been assigned to each offering. The objective of the study, the timeframe of the research and the inputs shared by these experts will define the efficiency of this model. The panel will also assist brands in creating and curating the topic by evaluating it with the set parameters based on discussions and consensus.

Mindshift Interactive CEO Zafar Rais stated, “MindShift Interactive has accomplished four years within the digital space, making a mark with various digital campaigns and creating a MindShift amongst brands about the need for insights to provide value to a business. Taking our journey forward towards ensuring industry-wide impact, we are excited with this new endeavour which will challenge the way digital marketing is conducted today, allowing businesses to always be informed and consumers to always be engaged.”

The services will include campaign tracking, which involves evaluation of a campaign starting from reach, frequency, fans to perceptual shift facilitated by the campaign. It will even diagnose the impact of the campaign on the brand as a whole.