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Media/Agency

£5.27 bn invested in TV advertising in UK in 2016

TV ad revenue in the UK totalled £5.27 billion in 2016, up 0.2% on 2015, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters. This represents the seventh consecutive year that TV advertising revenue has grown in the UK, albeit dampened by the business uncertainty caused by the vote to leave the EU.

Dentsu Webchutney ropes in Nishi Kant as executive VP, branch head Mumbai

Dentsu Webchutney has appointed Nishi Kant as executive VP, branch head Mumbai.

Isobar India bags digital mandate for Fox Life and Nat Geo

Isobar India has been appointed as the digital partner for Fox Networks Group India’s flagship channel brands National Geographic and Fox Life.

WWO bags digital mandate for SRK’s Red Chillies Entertainment

Reliance Entertainment’s digital marketing and advertising agency, World Wide Open, has bagged the digital mandate for SRK-owned Red Chillies Entertainment.

Amazon Prime Video gets Leo Burnett to conceptualise its campaign

Amazon Prime Video service, which launched in India last year, has brought on board Leo Burnett India to conceptualise its integrated campaign ‘India Ka Naya Primetime.’

Digital eating into TV and print’s ad pie, says GroupM’s CVL Srinivas

CVL-Srinivas-main

Digital advertising is projected to grow at 30% in 2017 to touch Rs 9,490 cr. Unlike previous years when digital growth was coming at cost of print, it has now started to pinch TV broadcasters as well.

Kareena Kapoor Khan is Sony BBC Earth’s ‘Feel Alive’ ambassador

Sony BBC Earth ropes in Kareena Kapoor Khan as its ‘Feel Alive’ ambassador. This is the first time that the actress has become part of a factual entertainment channel.

Leo Burnett elevates Rakesh Hinduja to head of Mumbai ops

Leo Burnett India has elevated Rakesh Hinduja to executive director and branch head of Mumbai.

MEC India wins media duties for The Hindu Group

MEC India has been awarded with the media duties for The Hindu Group, after robust rounds of scouting.

Starcom bags digital account of Mahindra Holidays

Starcom India, part of Publicis Media India, has won the digital duties of Mahindra Holidays & Resorts India Ltd.