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MEC launches Wavemaker in India

MUMBAI: Media agency MEC India has announced the launch of its specialist content offer Wavemaker in India and nine other countries.

MEC Wavemaker will have a global team of over 750 talented people. In India, it will be led by Kumar Deb Sinha, who will report to MEC South Asia managing director T Gangadhar. Sinha has experience of over 13 years in content marketing and branded content solutions for brands.

MEC Wavemaker brings together content strategy, social partnerships and experiences, SEO and creative services expertise in one place.

MEC Wavemaker aims to improve a brand’s performance by embedding content into the consumer purchase journey, driving maximum exposure through optimum distribution, and finally measuring effectiveness of content through the lens of clients’ business goal. It creates excitement, generate momentum and build client’s confidence by providing the world’s best data, technology and trading in the content space.

“Our creative restlessness is embodied in our philosophy: Don’t just live, thrive. For us, an idea is brilliant if and only if the right audience responds to it and behaves in ways that lead to the right outcomes for our clients. Wavemaker is not an agency but a specialist content solution provider. We at MEC take pride in our efforts to build winning brands to drive their business growth,” said MEC South Asia managing director T Gangadhar.

At the launch of MEC Wavemaker, Sinha said, “We will bring together all the resources that clients need to create content designed specifically to achieve measurable business goals. MEC Wavemaker will, thus, allow brands to look at content in a different way as it gives a powerful and commercial role in transforming brand performance.”

Content will include short- and long-form scripted and video content, imagery and infographics, apps, search content development, video optimisation, community management, influencer outreach, talent, sports, entertainment and partnerships, activation and content production.