19 Oct 2017
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McCann Asia Pacific names Prasoon Joshi as chairman

MUMBAI: McCann Worldgroup has announced the elevation of Prasoon Joshi as the chairman of McCann Worldgroup Asia Pacific.

Prior to this role, Joshi was McCann Worldgroup president for South Asia and CEO of India.

In his new role, Joshi will focus, along with McCann Worldgroup Asia Pacific president Charles Cadell and McCann Worldgroup Greater China CEO Jesse Lin, on driving client businesses through collaboration and integration across one of the world’s fastest growing economies.

In addition to his new regional role, he will continue as McCann India CEO and remain headquartered in Mumbai.

Joshi, Cadell and Lin will focus on delivering integrated approaches and communications solutions for clients by leveraging all of McCann Worldgroup’s capabilities and resources which includes Advertising, Relationship Management, Promotion / Event / Shopper Marketing, Design, Production, Public Relations, Healthcare and Digital Marketing.

McCann Worldgroup chairman and CEO Harris Diamond said, “Prasoon has built a model for the network by delivering integrated ideas to drive growth for our clients across India. His brand-building talent has been acknowledged globally. With our clients increasingly looking for multiplatform communications solutions to drive growth, the combined leadership team of Prasoon, Charles and Jesse will help all of our agencies in the region to take full advantage of these opportunities.”

Joshi added, “We are extremely well positioned for continued growth and I look forward to building on the momentum we’ve seen across the network. Our capacity to effectively craft local communication with global leverage means we can solve our clients’ biggest marketing challenges.”

Joshi first joined McCann India in 2002 as executive VP and national creative director. In 2006, he was named executive chairman and regional creative director for McCann Worldgroup South and Southeast Asia.

Under his leadership, McCann Worldgroup India has built its position and expanded its multiplatform capabilities. As part of this expansion, last year it acquired the direct marketing and database company End to End Marketing Solutions which has offices in New Delhi, Mumbai, Bengaluru and Chennai.

Joshi’s achievements go beyond the field of advertising. He has been honoured with the National Award by the President of India for his socially impactful work in Cinema and the Arts.

He has also developed programmes to fight malnutrition, polio, HIV, illiteracy and poverty, among others.

A published poet and script writer, his work in feature films have won multiple awards in India.