18 Oct 2017
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Maxus partners IoTBLR Foundation for pervasive computing

MUMBAI: Global marketing communications consultancy and digital agency Maxus has partnered IoTBLR Foundation (IoTBLR) for pervasive computing, the world’s largest meet-up group focused on the Internet of Things (IoT).

As part of the partnership, Maxus and IoTBLR will work together with their brands in building new products and consumer engagement solutions.

IoTBLR was founded as an open community by Nihal Kashinath with a vision to grow awareness on IoT, empower individuals and organisations to build connected products, and create impact by leveraging pervasive computing solutions.

Today IoTBLR has entrepreneurs, working professionals, students, researchers, investors, journalists, hobbyists, etc. as its members. Members can attend workshops/talks/hackathons, work together on IoT projects, share equipment and resources, build IoT solutions and start-ups, and stay updated on the latest developments in the connected world.

Talking about the partnership, IoTBLR founder Nihal Kashinath said, “We are very excited about working with Maxus and look forward to co-creating more campaigns and product prototypes that have rarely, if ever, been conceptualised before. We bring in a lot of technological fire power around the Internet of Things, wearable tech, virtual and augmented reality, rapid prototyping, etc. as well as a massive developer network from which to crowd-source ideas plus expertise. To put these to work in the context of a brand’s story is terribly exciting for us. There is a symbiotic relationship between creative campaigns and bleeding-edge technologies, and from our interactions so far with the Maxus team, we can confidently say that this partnership is going to push creative technology to stratospheric levels (possibly literally). So get ready to see futuristic tech come alive today.”

Maxus chief digital officer Unny Radhakrishnan said, “We have been working with IoTBLR for some time now and it is a great learning experience. We had earlier launched Maxus Metalworks, our R&D lab, to work in the areas of emerging technologies and completed a couple of projects. Our teams have been conducting specialised workshops for some of our clients as well. This new partnership will help us keep our pace in understanding technology and leverage it for marketing and consumer services.”