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Mahindra Formula E Racing announces new partnership with Avis

MUMBAI: Mahindra Racing, the only Indian team in the newly formed Formula E racing, has announced a new, long-term partnership with Avis Car Rental.

This partnership will be officially unveiled at the inaugural Long Beach ePrix on 4 April 2015, where the Avis branding will be displayed in the Mahindra Racing Formula E team’s garage and on the cars raced by Bruno Senna and Karun Chandhok.

Mahindra Racing’s Formula E team driver list involves the Indian racing hero Karun Chandhok, along with the late Ayrton Senna’s nephew, the Brazilian Bruno Senna. Mahindra Racing is one of the most loved racing teams in India with over two million fans on Facebook cheering for India’s only representative at the Formula E Championship.

Avis branding has already featured on the Mahindra Racing Formula E cars during the FIA Formula E Miami ePrix that was held on 14 March 2015.

This new agreement will unlock access to exclusive ePrix events for Avis customers while complementing Avis’ efforts to minimise its impact on the environment. This partnership also gives Avis unparalleled access to the Mahindra Racing Formula E team and its drivers both at the ePrix and other exclusive Avis events.

This includes hospitality in the race suite and grandstand viewing on race days, tours of the pit garage, participation of the Mahindra drivers, Bruno Senna and Karun Chandhok, in Avis events including track days and visits to the Mahindra Racing team factory.

As part of the multi-year strategic partnership, Avis becomes the preferred car rental partner of the Mahindra Racing Formula E team worldwide.

Mahindra Racing team principal Dilbagh Gill said, “We are proud and thrilled to be working so closely with Avis Car Rental. This is a fantastic partnership in which Avis can provide mobility solutions to the Mahindra Group, and we look forward to working closely with them in future. As we move forward, we hope that this partnership continues and that Mahindra can have a presence in Avis’s eco fleet.”

Avis Budget Group Europe, Middle East, and Africa chief commercial officer Troy Warfield said, “We are constantly looking for new opportunities to provide our customers with great driving experiences. The partnership with Mahindra takes us into new territory with opportunities to thrill our customers with exclusive access to the innovative and exciting sport of Formula E racing, including an opportunity to experience the cars, pit garage, and racing experiences with the drivers.”