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Lowe Lintas is creative agency for ‘Gold Drop’ and ‘Gold Plus’

MUMBAI: Lowe Lintas Hyderabad has been appointed as the creative agency of Lohiya Industries, a key player in the edible oil industry in Andhra Pradesh.

The agency will be handling the creative responsibilities of Lohiya’s ‘Gold Drop’ and ‘Gold Plus’, an economical variant.

The agency bagged the account in a multi-agency pitch which featured FCB Ulka Bangalore, Chlorophyll Mumbai and Burgundy Communications.

Lohiya Group MD Mahaveer Lohiya said, “We have chosen Lowe Lintas Hyderabad for their in-depth understanding of the FMCG market, their ability to connect with the consumers at emotional and psychological levels and their highly vibrant creative team. I am sure that this association with Lowe Lintas Hyderabad will help us connect with our customers more intensely.”

Lowe Lintas Bangalore president GV Krishnan said, “We are delighted to partner with the Lohiya Group – a household name in Andhra Pradesh. We admire the passion of the senior management team headed by Mahaveer Lohiya and the persistent focus on innovation and technology to provide the very best in product quality. This win adds another feather to our cap in Hyderabad that also handles key clients like Karvy Finance, Dr Reddy’s Laboratories and more.”

Lohiya Industries, the flagship company of the Lohiya Group, has a turnover of over Rs 1,800 crore (Rs 18 billion) and the company is moving towards its aim of achieving the Rs 8,000 crore-mark over the next few years.

The group offers a repertoire of products for consumption across the domestic and commercial sectors pan India with products in categories like Liquid Oils, Vanaspati, Bakery and Pastry Shortenings, along with customised products for several bulk consumers.

Lohiya has been engaged in processing and packing refined sunflower oil under the brand name ‘Gold Drop’. Their plant and installations have been sourced from Desmet Ballestra of Belgium, the world leaders in edible oil technology.