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Lowe Lintas elevates Shayondeep Pal to creative head for Delhi

MUMBAI: Lowe Lintas has elevated its executive creative director Shayondeep Pal to head the creative offering of its New Delhi office.

Pal takes over from Shriram Iyer, who was recently named NCD of Mullen Lintas.

Pal will report to Lowe Lintas chief creative officer Arun Iyer. He has been part of the creative team in Delhi for over six years and is involved in the creative execution of a number of campaigns for clients in the region. Some of these include OLX, Micromax, Hindustan Times, Maruti Suzuki, Google and Pernod Ricard.

Iyer said, “Delhi has been surging ahead with creative offerings that are top-notch and Shayondeep Pal has had an integral role to play in its success. With a creative firepower that’s palpable and the thirst to do more, I cannot wait to see what he has in store to drive the office in Delhi. I wish him the best in his new role at the agency.”

Commenting on his new role, Pal said, “I am lucky enough to be part of a great team in Delhi. The opportunities are endless and I want to approach it with an open mind. The great thing is that the mandate is clear: how to make our brands famous and therefore, how to make our people famous. I want to make this place a talent magnet where people would line up to join us. One clear approach would be to look at the creative output from a holistic angle, through new media, unexplored media and not just 30-second commercials.”

Pal has been the creative lead on Micromax for the last four years and has worked on campaigns like Sliver 5 with Hugh Jackman, Qube (3D Interface), Canvas HD (Colours Can Come Alive) and Canvas 2. In fact, he has also directed a few commercials for Micromax.

On OLX, he has done work on the ‘Womaniya’ campaign along with their current ‘Keemat Bhi, Keemti Bhi’ campaign.

Pal has 16 years of experience in advertising. He started with McCann and from there moved to Grey and spent seven years at their Delhi office. A film commercial for Halonix landed him a job at Lowe Lintas in 2008.