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Lowe Lintas Bangalore wins creative mandate of Urban Ladder

MUMBAI: Lowe Lintas Bangalore has bagged the creative made of online furniture company Urban Ladder in India.

The agency will assist Urban Ladder in its aim to become a curated destination for home solutions.

Lowe Lintass Bangalore executive director GV Krishnan said, “The Indian home and furnishing market is pegged at about $20 billion (Rs 1.2 lakh crore), of which the furniture segment accounts for about half. About 90 per cent of the market is unorganised, and is an attractive opportunity for us to build the category and brand Urban Ladder. We are delighted to partner with Urban Ladder in their ambition to be the leader, and both brand and business teams have unanimously endorsed our idea and point of view for us to begin our journey.”

With over 1,000 products and 25 categories, Urban Ladder has a network in seven cities in India including Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad and Ahmedabad and this number is expected to grow to 25–30 cities by 2016.

Urban Ladder co-founder and COO Rajiv Srivatsa said, “Over the past two years, we’ve put in a lot of effort into designing perfect pieces of furniture for many homes across India. We are excited to creatively communicate our design philosophy and vision of making millions of Indian homes beautiful to a larger audience with Lowe Lintas.”

Launched by co-founders Ashish Goel (CEO) and Srivatsa in July 2012, Urban Ladder is backed by venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital. Ratan Tata, Chairman Emeritus of Tata Sons, has also made a personal investment in Urban Ladder.