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Lowe Lintas bags Myntra.com’s creative mandate

MUMBAI: Lowe Lintas has bagged the creative mandate for fashion e-tailer Myntra.com, which aims to become a $1 billion company by 2016.

While Myntra has been working with creative shops on project basis so far, there was no incumbent agency on retainership until now.

Myntra chief marketing officer Vikas Ahuja said, “Lowe’s work speaks for itself with strong examples of engaging, clutter-breaking communication campaigns across industries. Their team brings great chemistry and zest for success and we are delighted to have them on board as our partners, to take brand Myntra to greater heights.”

Lowe Lintas’ roster includes clients like Tanishq, Britannia, Sonata, Fastrack, MRF, Diamler Benz, Bharat Matrimony, Future Group, Flying Machine and Tata Tea.

Lowe Lintas executive director GV Krishnan said, “E-commerce is the category of the future and is growing at a phenomenal pace. What excites us about Myntra is their vision and leadership in the fashion category. We are delighted to partner and meet their ambition to be a billion dollar business in 2 years.”

Lowe Lintas CEO Joseph George added, “The company and category they operate in are both future facing. They are a great bunch of guys and we’re absolutely thrilled to partner with them in their journey.”