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Louise Pedersen is All3Media International CEO

MUMBAI: Louise Pedersen, current Playground Television MD in the UK, is set to return to All3Media International as CEO.

Pedersen spent 10 years leading the super-indie distributor before making a move to Playground Television to set up their UK division in January 2015. Pedersen’s role at Playground Television has seen her focus on high end British drama alongside its co-production slate.

During her tenure as All3Media International MD Pedersen was responsible for leading the growth of the business to become the sixth largest distribution business in the UK with a turnover of £49 million per year generated from 6750 hours of programming. Prior to joining All3Media International Pedersen spent 14 years at Carlton International as sales managing director.

All3Media CEO Jane Turton said, “The prospect of Louise returning to All3Media International is very exciting. Her knowledge of the international production and distribution market is second to none and that, coupled with her leadership skills and strategic vision make her a very natural choice as the Chief Executive of such an important and central part of the All3Media Group.”

Pedersen said, “All3Media is a company that is close to my heart and I am really thrilled to be returning to the new CEO role at All3Media International. Jane and the All3Media team have added some exciting companies to the fantastic group of All3Media production businesses in the last 18 months and I am really looking forward to working with them all and bringing their shows to international audiences.

Steve Macallister, the current All3Media International CEO, has decided to leave. After 25 years in the international TV business, he has decided that it is time for a change of direction. He plans to take the remainder of the year off before embarking on new ventures.