26 Sep 2017
Live Post
India’s top 5 OTT services saw 100% growth in monthly user base in H1 2017
'Peepli Live' Co-Director Mahmood Farooqui Acquitted In Rape Case
BHU Molestation: Police Allegedly Thrash Female Students Demanding A Safe Campus
US Supreme Court has option to duck Trump's travel ban ruling
Karti closed many foreign accounts, shifted money: CBI
PV Sindhu Nominated For Padma Bhushan By Sports Ministry
Assets Worth 1.16 Crores Linked To Karti Chidambaram Are Seized

Lodestar UM bags media mandate for Tourism Australia

MUMBAI: Following a global media review, Lodestar UM, part of media agency conglomerate IPG Mediabrands, has bagged the complete media mandate for Tourism Australia in India.

The ambition is to create a dynamic digital, data and tech solution for Tourism Australia and increase footfalls from India and maximise visits.

“Tourism Australia is a prestigious account to have in our portfolio and I am glad that the client entrusted us with this mandate. Our strategy, planning and business analytics, innovative buying practices and award-winning content programmes aided us to bag the account. For the Tourism Australia campaign technology and data will play a crucial role,” said Lodestar UM CEO Nandini Dias.

The 15 person team to handle the account will be led by senior VP Deepak Netram.