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Lodestar UM bags media mandate for Tourism Australia

MUMBAI: Following a global media review, Lodestar UM, part of media agency conglomerate IPG Mediabrands, has bagged the complete media mandate for Tourism Australia in India.

The ambition is to create a dynamic digital, data and tech solution for Tourism Australia and increase footfalls from India and maximise visits.

“Tourism Australia is a prestigious account to have in our portfolio and I am glad that the client entrusted us with this mandate. Our strategy, planning and business analytics, innovative buying practices and award-winning content programmes aided us to bag the account. For the Tourism Australia campaign technology and data will play a crucial role,” said Lodestar UM CEO Nandini Dias.

The 15 person team to handle the account will be led by senior VP Deepak Netram.