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Leo Burnett ropes in Hitesh Mehta as VP Mumbai
MUMBAI: Ad agency Leo Burnett India has roped in Hitesh Mehta as vice president for its Mumbai headquarters.
In his new role, Mehta will be leading the McDonald’s business nationally on both account management and strategy.
Leo Burnett India CEO Saurabh Varma said, “With over a decade of integrated communications experience, Hitesh is extremely passionate about understanding human behaviour and applying those valuable insights to client work. It is this very orientation that is of great value to our strong ‘HumanKind’ philosophy for our brands.”
Mehta added, “The QSR market is still quite nascent and there is immense scope for growth. It’s a very exciting time for McDonalds and I am relishing the opportunity.”
Prior to this role, Mehta was with Leo Burnett in Indonesia, where he was part of the agency leadership team, delivering on his mandate to partner the marketing teams at Dutch Lady and McDonalds, in pursuit of achieving their growth ambitions within the Indonesian market.
In 2013 he relocated back to India and was working as an independent brand consultant prior to joining Leo Burnett in the new role.
Over the years, Mehta has worked in various local, regional and global roles on some of the world’s biggest brands in India, Vietnam, Thailand, Singapore and Indonesia.