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Leo Burnett consolidates APAC, Greater China as Ziebinski takes over as chairman & CEO

MUMBAI: Leo Burnett Worldwide chairman and CEO Tom Bernardin today announced the consolidation of Leo Burnett’s operations across Greater China and Asia Pacific regions.

The consolidation sees Jarek Ziebinski taking over as the chairman and CEO for the consolidated operations including China, as Greater China regional chairman and CEO Eddie Booth retires from the agency after 15 years.

Bernardin said, “Eddie and I have been in talks regarding his plans to retire from the agency over the past year. After more than 20 years in the industry and 15 years of successful leadership at Leo Burnett in Greater China, Eddie has decided it’s time to retire from advertising. We want to thank him for his wonderful work building Leo Burnett Greater China to what it is today and wish him every success as he embarks on his new journey in life.”

Booth will continue to be with the agency until 31 December 2014 to see through the smooth transition of leadership. Prior to this role, Ziebinski was the president of Leo Burnett Asia Pacific.

“The consolidation of Leo Burnett’s Asia Pacific and Greater China operations is a strategic decision to bring together the best of the network’s resources, talents and capabilities across these two important regions under one proven leader. The scale and efficiencies Leo Burnett will be able to achieve from the consolidation will enable the network to deliver greater value for our clients’ businesses in today’s environment of remarkable change and possibilities,” added Bernardin.

In his new role, Ziebinski will continue to report directly to Bernardin and will split his time between Shanghai and Singapore. Leo Burnett China group CEO Donald Chan will be assuming additional duties to oversee Leo Burnett Hong Kong. Both Chan and Leo Burnett Taiwan group CEO Margaret Huang will report to Ziebinski.

Bernardin stated, “Jarek’s track record of success across two very different regions—Central Eastern Europe and Asia Pacific—at Leo Burnett speak for itself. The growth and momentum he delivered for Leo Burnett in Asia Pacific over the past five years makes him the ideal candidate to take over the consolidated leadership of Leo Burnett in this region. Asia Pacific is a critically important region for the Leo Burnett global network and I’m confident that with Jarek at the helm, he will be able to help us deliver the best in the world, bar none.”

Ziebinski added, “As Leo Burnett unites two of the most vibrant regions as one, the possibilities from the scale and consolidated talent and resources of the agency will no doubt allow us to take on the myriad opportunities coming out of this region. I’m thrilled to take the helm and help lead the agency forward in one of the most dynamic parts of the world.”

Ziebinski has 28 years of experience in the advertising and marketing industry, 18 of which have been at Leo Burnett. He was chairman and CEO of Leo Burnett Central and Eastern Europe for around a decade before relocating to Singapore in 2009 to take up the role of president for the agency-network in the Asia Pacific region where he oversaw Leo Burnett offices and affiliates across 22 cities with over 2,000 employees.

Ziebinski is also a member of the Leo Burnett Worldwide Global Executive Leadership Team.