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Lee Hunt, Yoshiya Ayugai to hold workshops at PromaxBDA ​2016

MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and marketing/PR professionals at every major media organisation, has announced the 13th edition of its annual conference PromaxBDA India 2016.

Joining the awards for creative endeavour in the media marketing space, Yoshiya Ayugai and Lee Hunt will be holding workshops at the conference.

Like every year, PromaxBDA is encouraging marketing professionals to send in their best work, which stand a chance of being recognised at the PromaxBDA Awards.

The PromaxBDA Boot Camp is slated to take place on 11 May at the Indian School of Design & Innovation and the Master Class Session is scheduled for 12 May at The Westin, Mumbai.

The event will witness a line-up of workshops including ‘Death of the Channel Brand?’ and ‘Dynamic Branding’ by Lee Hunt, and a strategist and an animation workshop ‘Get Shorty: Snackable Animation’ by Yoshiya Ayugai.

Showcasing the latest creative techniques in promotion-creation, these workshops will also give an insight into the workings of the marketing industry. The learning from these workshops will include knowledge about the critical steps for making one’s brand irresistible to new customers, specific strategies behind some of television’s most successful viewer expansions, and ways to develop hypothetical new media brands.

PromaxBDA country head India Rajika Mittra said, “With the kind of overwhelming response that we got for the new format last year, and the 25% increase in our call for award entries this year, we can only imagine about the positive impact these awards will have on the marketing industry. Not only does this edition of awards have workshops in Bootcamp and Master Class sessions where participants can sharpen their skills and get inspired by some the world’s most respected international and local industry experts, but it also has some of industry’s biggest marketing giants and thought leaders like Lee Hunt and Yoshiya Ayugai.”