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Law & Kenneth Saatchi & Saatchi wins Cipla Health’s creative mandate
MUMBAI: Law & Kenneth Saatchi & Saatchi has won the creative mandate of drug manufacturer Cipla Health.
The agency will work as Cipla Health’s creative AoR for the launch of ActivKids Immuno Boosters, a unique nutritional supplement for kids that helps build their immunity.
The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office. The agency will be responsible for both, the ATL (Above The Line) as well as BTL (Below The Line) duties for the account.
Said Law & Kenneth Saatchi & Saatchi India CEO & managing partner Anil S Nair, “We are excited to have been entrusted with the responsibility to launch this truly innovative product which comes in a delightful format for kids. Our task is to change the conversation around a child’s health. While mothers today are concentrating on height, weight and mental growth, the focus needs to move towards their child’s immunity, as it’s the foundation for a child’s development”.
ActivKids Immuno Boosters is a tasty choco-bite which gives up to 100% recommended dietary allowance of key immunity nutrients. It was developed by Cipla scientists after consulting pediatricians and keeping in mind the dietary requirements of today’s kids.
Cipla Consumer Healthcare Head Marketing Himava Nath said, “ActivKids Immuno Boosters is a breakthrough product for kid’s nutrition and is a result of years of research by Cipla R&D. Reports suggests that there is high incidence of infections and illness in Indian kids. This is a result of sub-optimal nutrition, adulteration in food and increased levels of pollution. Immuno Boosters with its innovative choco-bite will help bridge the nutrition gap and build immunity in kids. We are happy to have Law & Kenneth Saatchi & Saatchi as our creative partners and together we endeavour to educate the consumers on issue of low immunity for their child through our communication at different touch points”.