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Kay Khoo is Creativeland’s chief innovations officer

MUMBAI: Creativeland Asia has appointed Kay Khoo as chief innovations officer. Coming in as part of the senior management team, Kay Khoo will principally lead design and technology-based initiatives.

Creativeland Asia founder and creative chairman Sajan Raj Kurup said, “I was looking for someone who is not jaded by traditional advertising. In Kay I found this person who is as passionate as me about the ability of design and technology to influence the future of brands.

“Every day we are moving further and further away from the outdated traditional agency model. We are in the midst of restructuring and making investments towards getting the right kind of people to lead these initiatives.”

Khoo commented, “I’m excited by the prospects of being able to influence change. Since inception, Creativeland has been nurturing a brilliant creative culture and is an exciting place to be in, where the young creative culture is all ready to create meaningful changes to brand conversations of the future. I see the opportunity to strengthen this further through design and innovations within the culture.”

Prior to joining Creativeland, Kay was the co-founder of Kyoorius, where he was responsible for numerous projects that had been launched, including one of the world’s top annual design conferences, Kyoorius Designyatra, the Kyoorius Awards and the widely circulated design industry magazine ‘Kyoorius Magazine’. Kay has also been part of Addikt’s (Amsterdam) Mumbai office, and Figtree Design of Malaysia.

Kay is originally from Malaysia and has 20 years of experience in design and brand communications planning, working on projects ranging from identity systems, print and publications design to complex news portals.