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iProspect ropes in Rubeena Singh as CEO

MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network (DAN), has appointed Rubeena Singh as its chief executive officer (CEO).

The move coincides with former CEO Vivek Bhargava being elevated to CEO of DAN Performance Group. He will be responsible for all the digital performance agencies of Dentsu Aegis Media. In this new arrangement, Singh will report to Bhargava.

Bhargava said, “The digital performance industry in India has progressed from being used merely for acquisitions to now being a medium for brand communication. Rubeena’s vast experience in all three media formats – broadcast, print and digital will give iProspect India a competitive advantage as the performance industry makes this transition. Moreover, having Rubeena lead iProspect India will allow me to launch the other performance brands of Dentsu Aegis Media into India.”

On her new role, Singh said, “This is an exciting time for India in general and the Indian marketing and media industry in particular. Digital India is coming of age and the Indian government has clearly demonstrated its firm intent to take the country into the digital era. I am delighted to be joining iProspect India at this thrilling juncture. iProspect India will be in pole position to emerge as a trusted advisor to its clients.”

Prior to iProspect India, Singh was COO of for over three years, wherein she spearheaded business strategy, marketing, sales, operations and P&L.

In her 12-year stint at Network18, she held senior positions across the company’s print and TV properties including Forbes India, CNBC TV18, CNBC Awaaz, CNN News 18 and News18 India. Before joining Network18, she had spent four years at Star India, where she helped build recognition for Star News in the cluttered Hindi news space.