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iProspect ropes in Google India’s Niti Beri to lead paid media team

MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has roped in Niti Beri to lead the Paid Media strategists who are based out of the agency’s Gurgaon office. Prior to this, Niti was in charge of the digital marketing accounts under Google India for a span of five years.

“Paid Search is all about being there with the right message at the right time, at the right price. iProspect India has been providing value and business insights through bought media at an extremely efficient cost. Niti has come in with immense experience from Google – the biggest Search engine giant in the world. We are blessed with an efficient team of SEM professionals across all the three branches of iProspect. Niti will be guiding our paid media experts from the Gurgaon branch to deliver best in class campaigns for our clients based out of the Delhi circle. I wish her all the very best and welcome her warmly to the iProspect India family,” said iProspect India MD Vivek Bhargava.

Niti Beri has been a digital marketer for more than seven years. She began her career as a management trainee at Satyam Computers (now Tech Mahindra) before moving to Google. During her 5 1/2 years at Google she took up various roles. She has extensive experience in working on accounts ranging from the biggest Fortune 500 companies in the US like AT&T, Citigroup, Johnson & Johnson and Abbott Labs to budding start-ups and new entrants into the Indian market.

In her new role at iProspect, Beri hopes to build and sustain an even stronger team of Paid Media strategists to ensure client delight.

Niti said, “It’s been a long seven years in the digital industry and each day has been a new challenge pertaining to the changing ways of digital approach. I am extremely excited to join one of the pioneers of digital marketing industry in the country. I have understood that iProspect has very strong paid media strategists. I look forward to working with them closely and contribute towards building a stronger and more agile team with laser sharp understanding of the clients’ objectives and goals.”